Why one medicine has two prices

The printed price on a well-known brand pays for more than the medicine. It pays for the representatives who visit doctors, the advertising, the layers of distribution between the factory and the chemist.

A company that makes the same medicine and skips those costs can print a lower price on the box. The tablet inside is made to the same standard — that standard is set by law, not by the brand.

What "what you save" means

We compare the two per tablet, never per pack — a big jar against a small strip is not a real saving. The percentage beside the price is rounded down, so it never overstates. The yearly figure says which dose it assumes.

• Per tablet, not per pack
• Rounded down, never up
• The dose it assumes is written beside it